Driving for change in plastic pollution

Wear on vehicle tyres is the second biggest source of microplastics washing into the world’s oceans. Smart innovation by a team of four young entrepreneurs from around the world now offers hope for stopping these emissions at source.

Want to hear more from Siobhan Anderson and Hugo Richardson from the Tyre Collective? They joined us for a Q&A where we answered your questions about how we can innovate for conservation.

The Tyre Collective

The Tyre Collective is a clean-tech company, building innovative solutions to save our air from tyre wear.

This deadly dust is the second-largest microplastic pollutant in our oceans and a stealthy source of air PM pollution. We are developing the first on-vehicle device to capture tyre wear at source. Captured particles can be reused and recycled, creating a closed-loop system. We are spearheading the capture and monitoring of tyre wear, accelerating the shift towards zero-emission mobility.

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