Keep fish on your plate and in the sea, forever
2021 is a chance to make better choices for us, and our planet. Where better to start than with the food that we eat every day. At the Marine Stewardship Council (MSC), we’re on a mission to end overfishing so that future generations can enjoy the seafood we love. Together, we work hard with fishers and the industry around the world to ensure that seafood is sustainably caught. All you need to do is to choose the blue fish when shopping or dining out! Small actions such as these, can lead to big changes in helping to preserve our seas, safeguard livelihoods and protect seafood for future generations.
Why is sustainable fishing important?
Over 3.3 billion people around the world get at least 20% of their daily animal protein intake from fish. Yet, recent analysis for the MSC has shown that the world is missing out on nutrition for 72 million people due to overfishing. Over a third of global fish stocks are now fished beyond sustainable limits, and this trend is continuing to worsen. As the global population increases, food production urgently needs to be made sustainable to ensure healthy diets for all.
There is a solution!
Seafood is a key source of nutrients and protein and plays a vital role in the diets of many. When fisheries are managed well, it allows fish stocks and ecosystems to recover, which in turn increases the amount of fish that can be sustainably harvested. If globally adopted, sustainable fishing practises would increase the additional protein available to meet the yearly needs of a population equal to that of the UK and Ireland combined. Choosing seafood with the MSC blue fish ecolabel is just one way for everyone to help preserve our oceans and protect them from overfishing. It’s that easy!
Want to learn about seafood sustainability while also making delicious food? You’re in the right place! Learn from top chef, Charlotte Langley, how you can make positive changes to our oceans right from your kitchen!
From Ocean to Plate
How do you know if your seafood is sustainable and good for the ocean? Over 20 years of scientific expertise and proven impacts have made the MSC the most recognized program for wild-capture sustainable seafood in the world. But don’t take our word for it. Hear what it takes from the fishers themselves!
Little Blue Label, Big Blue Future
The seafood you choose is part of something bigger… The tuna we tuck into, the shellfish we share with friends, the fish fingers we cook for our children. They can all help protect a whole ecosystem.
The MSC Approach
Our approach means everyone can play a part in safeguarding the future of our oceans and seafood supplies, while enjoying seafood. When you buy a product with our blue fish label, you become part of a virtuous circle, helping to protect the productivity and health of our oceans. Here’s how it works:
- Fisheries that meet the MSC Fisheries Standard are independently certified as sustainable
- Retailers and restaurants choose MSC certified sustainable seafood
- A traceable supply chain assures consumers that only seafood from an MSC certified fishery is sold with the MSC blue fish ecolabel
- Consumers purchase seafood with the MSC blue fish ecolabel
- Market demand for MSC certified seafood increases
- More fisheries choose to improve their practices and volunteer to be assessed against the MSC Fisheries Standard
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The oceans support millions of people around the planet, but they are more connected to all of us than we think. Small daily actions make a huge difference in our impact on the marine world and we are now at a crucial time to start making a positive change!
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