Netta Weinstein is a Senior Lecturer in the School of Psychology at Cardiff University. She received her PhD from the University of Rochester in 2010 and was based at the University of Essex for some number of years. Her main research interests concern how people can be motivated to engage in more sustainable behaviours, and how nature can promote need satisfying and motivationally rich experiences. Her interest in natural environments include their capacity for adaptive self-regulation, such as the regulation of negative emotions and psychological stress, as well as effort and care extended in interpersonal interactions (such as creative collaborations and prosocial behaviors). As well, she study ways to motivate individuals to engage environmentally responsible behaviours that are maintained in the long-term.
Her reason for being optimistic about the future: "I am optimistic, in part, because findings from psychological research shows us that people’s values are in the right place, and that we are naturally caring. The trick will be to effectively engage these natural tendencies that most of us already hold; we are already moving in the right direction."