About Earth Optimism
What is #EarthOptimism?
Earth Optimism is a worldwide movement aimed at fundamentally shifting how we frame the environmental narrative, from one of doom and gloom to one focused on solutions and success. Earth Optimism has emerged from two key realisations: that fear without hope leads to apathy rather than action, and that conservation successes are numerous but largely invisible to the general public.
The last year has seen an unprecedented groundswell of activism for the future of our planet. Earth Optimism 2020 will respond to the call for positive change, and help translate activism to action. Led by the Cambridge Conservation Initiative, the UK event will bring people together to share our understanding of what works in conservation and how we can make the changes we know are needed on the ground, in the workplace, and in our everyday lives.
Across generations and across the world people are calling for action, and asking for that action to evidence-based. The Cambridge Conservation Initiative is a globally unique collaboration between the University of Cambridge and nine international nature conservation organisations, with a combined reach of over 180 countries. In the twelve years since its inception, the Cambridge Conservation Initiative has been committed to policy, practice, and education informed by world-leading research in the sciences, social sciences, health and technology to preserve our planet.